Exercise #1 - Identifying Web Site Models
www.cisco.com : non E-Commerce, services guide
www.tacobell.com : non E-Commerce, information and advertising
www.coke.com : non E-Commerce, information and advertising (although they do have an online store for branding products)
www.hotbot.com : non E-Commerce, content attraction
www.etrade.com : E-Commerce, brokerage services
www.hotmail.com : non E-Commerce, content attraction
Exercise #2 - Make up a Company that needs Web site
Type of Company : Webkinz Collector's Shop
Web Business Model : Narrow focus items
Exercise #3 - Create a Company Identity
Legal business entity : Sole Proprietor
Company Name : Peginz Webkinz
Possible Web names : peginzwebkinz.com
Exercise #4 - Compare Web Host Prices and Services
0) What host provider did you evaluate? : Earthlink & Hostway
1) How much does it cost to host the domain name only? : $9.95/$7.95
2) How much is account setup including the InterNic Fee? : $25.00
3) What is the monthly cost to host a 50MB Web site? : $19.95/month for 100GB
4) How much more are email accounts? : 100/500 included
5) Do they support secure pages? What is the cost? : ?/included
6) Do they support Real Audio/Video? How Much? : ?/included
7) Do they offer 24/7 toll free tech support? : yes
8) Which company offers the most features? : Hostway
9) Would both companies meet your needs? : yes
10) How hard was it to find the above information? : easy
Exercise #5 - Check Your Company Web Names
Company Web Name : peginzwebkinz.com
Exercise #6 - Determine How To Submit Web Sites
Name #1 : www.altavista.com
Add URL : http://www.altavista.com/cgi-bin/query?pg=addurl
Name #2 : www.dmoz.org
Add URL : http://www.dmoz.org/add.html
Name #3 : www.excite.com
Add URL : http://lite.excite.com/
Name #4 : www.google.com
Add URL : http://www.google.com/addurl/
Name #5 : www.webcrawler.com
Add URL : https://ppc.adhere.marchex.com/ols/index.html?network=webcrawler
Name #6 : www.yahoo.com
Add URL : http://siteexplorer.search.yahoo.com/submit
Exercise #7 - Bid Proposal
1) Main Page $500 Qty = 1
2) Standard Pages $150 Qty = 6
3) Menu Pages $75 Qty = 1
4) Clone Pages $75 Qty = 0
5) Form Pages $200 Qty = 1
6) Secure Form Pages $200 Qty = 0
7) Secure Transactions $300 Qty = 1
8) Shopping Cart Feature $1000 Qty = 1
9) Shopping Cart Items $25 Qty = 25
10) User Data Upload Feature $400 Qty =
11) Total Bid = $3600
Exercise #8 - Project Presentation
Presentation Notes
1) The Company Name : Peginz Webkinz
2) The Web site URL : www.peginzwebkinz.com
3) Web site Purpose : Sell collector's webkinz
4) The Revenue Model : E-Commerce Narrow Focus Items
5) Web development costs : $3600
Homework - Compare Good and Bad Business Sites
Good Web Site #1 : www.gateway.com
Web Site Review : Clean, easy to navigate, lots of E-commerce options, customization, security.
Good Web Site #2 : www.stuartrow.com
Web Site Review : Beautiful, clean, organized, well laid out, ease of use, not overwhelming in terms of content, good use of technology.
Bad Web Site #1 : www.backtohealth.org
Web Site Review : Boring, lack of content, including pertinent information such as hours, no idea of last update, I could go on forever:-)
Bad Web Site #2 : www.mousehousemedia.com
Web Site Review : Colors tough to read after a while, no update shown, samples are all proposals or 2 years old, pricing structure page has been under construction for over a year!
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